Tuesday, November 16, 2010

Sometimes Amazon is Uncomfortably Astute


so i was looking for the new marc jacobs cologne and after i looked on amazon i guess it must have sounded not only the FAGGOT ALARM, but the RAGE-FILLED-ANGST-RIDDEN-SUICIDAL-COMPOUND-HYPHENATE-FAGGOT ALARM because it suggested the following:

1.) 'Velvet RAGE: overcoming the anger of growing up gay in a straight man's world,' an elaborately titled self-help book for gay men (obviously).

2.) 'A Single Man,' the excellent (but utterly steeped in misery) film by Tom Ford.

3.) 'The Rise and Fall of Gay Culture,' by Daniel Harris- a moderately well-known indictment of gay identity, then and now, circa 1999, featuring some valid points that are undermined by their misguided arguments.

4.) A bunch of other super fancy colognes.

i couldn't help but feel like amazon believed itself to be peering into my brain, and had decided that what i was thinking was that i hate everybody, myself included, and the only comfort i seem to be able to give myself is smelling good to the tune of twenty something bucks per fluid ounce.

WRONG, amazon! comfort only costs about eighty cents an ounce, unless you go to the bars.

seriously, though. i think it's interesting that you buy a higher end cologne and you're marketed to as tasteful, sophisticated and miserable (read gay male). i can see their point, but yikes.

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